This article will help you find the right content marketing tool that will help you increase your business. This article lists the top four tools content marketers should use in 2019. You'll be able to take advantage of them today, and see if any of them work for you. No matter which tool you use, they will all be a great help to your business. You'll also need to decide for what purpose you'll use them.
AnswerThePublic
AnswerThePublic can be a valuable tool when it comes creating content for your blog or website. The tool will help you find content ideas by analysing the public sentiment and specific search queries. You can also organize your research in folders and compare data from different sources. AnswerThePublic also allows you to see which articles and posts have received the most engagement, which can be useful for finding relevant content ideas.
StoryChief
StoryChief, a content marketing tool that is useful for small-business owners, can be very helpful. It can be used as a planning tool, to write articles, and even to host marketing events. It lets you see team activities and approve processes. It can also be used to determine what content works best. You can choose a plan based on how much content you plan to produce per month. Even better, sign up for a trial to see the tool in action before purchasing.
Trello
Trello can be used to hold your team accountable for producing high-quality content. Trello allows you to quickly assign tasks, track progress, strengthen strategic best practices, as well as track and report on your team's progress. This tool makes it easy to assign content to your team members and add due dates to hold them accountable. Multiple boards can be created for different content types. Each board can be labeled with colored labels in order to differentiate between different types of content.
BuzzSumo
BuzzSumo could be the best content marketing tool to help you create viral articles. The tool can analyze your content marketing efforts, and generate relevant backlinks. BuzzSumo offers three fantastic reasons to use it:
SocialBlade
SocialBlade can be a valuable tool for content marketers. Social Blade compiles data on various social media accounts. It tracks the progress and growth of various profiles. The social media tool also offers social insights that will help you improve your content, approach influencers, and set budgets. It tracks 31 million YouTube channels and 8.8 million Twitter accounts, nearly eight million Twitch channels and 210,000 Daily Motion users. The tool can also track 350,000 Facebook pages as well as 9 million Instagram accounts. Overall, Social Blade has 7 million unique visitors every month.
HubSpot
HubSpot's content marketing tool allows marketers to optimize their content for search engines. It combines a number of different functionalities that allow marketing and sales departments to manage activities in one central location. These tools include content creation as well as social media sharing, lead capture and pipeline mapping. They also offer tools to automate lead nurturing workflows. Our overview of HubSpot’s features will provide more information about the content marketing tool.
FAQ
How to Use Blogging To Generate Leads For Your Business
Online leads are crucial to B2B companies' success. Many businesses have difficulty converting traffic into qualified leads despite this fact. If you're wondering why this is happening, here are five possible reasons.
Reason 1 - You Aren’t Optimizing Your Website. Even if You have a Blog, You aren’t Making Money. Blogging is a great way for new customers to be attracted. But, your blog posts must solve the problems of your target audience. Otherwise, you won't be making any money.
Optimize your blog by making sure it conforms to search engine guidelines. This improves the likelihood that visitors will find your blog post.
Once they have discovered your blog post on their site, make sure to answer all of their questions promptly and offer solutions.
The best way to find keywords is using a keyword research tool such as Keyword Toolbox. Then add those keywords to your page title, meta description and body text.
CTAs should also be placed throughout your blog. In addition, CTAs prompt readers to take specific actions, like signing up for your newsletter or buying a product.
These actions increase sales and give you insight as to what types of information users are most interested.
Check out our guide How to Start a Successful Blog.
Reason 2 - You don't know how to write. But once you start writing, the ideas will come quickly. Then they stop!
It takes time to build a reputation and establish yourself as an expert in your field. To do this effectively, you must write about topics that interest your potential clients.
Your goal when writing is to answer the question, "why should I hire you?" Writing should be about solving problems.
This will help you stand apart from other businesses that are just trying to sell products.
Your blog must not only be useful to your prospects but also to them. So, think of ways you can use your expertise to educate others. You might share information about the latest trends or offer tips on how to save money on home improvement projects.
You can include links to resources so that your viewers can find out more. These resources could include articles, videos, podcasts, and/or podcasts written by experts in the field.
Reason 3: There are no clients. You don't need them. You just need to sell more.
There is no quick fix for building a successful business. Building trust and rapport with your target market takes time.
If you're not ready to build relationships with potential clients, however, you don’t have to spend hours writing content. Instead, try posting ads on social media sites like Facebook and LinkedIn.
In order to avoid overspending on advertising that is ineffective, make sure you target the right demographics for your ideal client. You will likely have many female clients if your website design company is run by a woman.
Instead of targeting all males, you could target females by location, age group, income and many other criteria.
Once you have created your ad you can follow up by sending a message out to potential customers after you receive click-throughs.
Keep in mind that not everyone visiting your site must pay. Accessible traffic sources can bring in more sales than paid.
For example, you could host a contest for new subscribers who sign up via email. You could also offer gifts to subscribers to your mailing list.
Finding creative ways to attract people without spending too much is the key.
Reason 4: Advertisement is not feasible - you are too busy running your business to spare the time.
Prioritize your work above your business. For example, if you are too busy running your company to advertise it then you won't have the ability to grow.
If you feel overwhelmed by the number of tasks you have to complete each day, you might not prioritize them correctly.
Get organized. One hour per week is enough to review and organize the tasks you need to complete during the week.
Once you begin, you'll be amazed at how much easier everything will be.
Do I need to hire a writer for my Content Marketing?
No! There is no need to hire professional writers to write content for you business. There are tons free resources to help you get started.
How much should I invest in content marketing?
That depends on how many leads you want to generate. The average cost per lead ranges from $5-$10, depending on the industry. When we started our business, for example, we spent about $20 per lead. Now we spend $6-7 per leads.
How do you make content that is good?
A good piece of content should be informative, helpful, and easy to share. The best content includes a call to action. For example, a button or link that allows users to sign up for a free trial or read more about a product or buy something from your website. It's also important to include visuals in your content so that it can easily be shared across all media types.
Statistics
- We found that 40% of businesses don't have a documented strategy yet. (semrush.com)
- Measure your goals with a progress indicator of 0-100%. Make your goals collaborative and transparent (semrush.com)
- Forty-seven percent of buyers view 3 to 5 pieces of content before engaging with a sales representative. (mailchimp.com)
- Seventy-two percent business to business (B2B) (mailchimp.com)
- Content marketing produces 3X more leads per dollar spent. Content marketing costs 62% less than traditional marketing. (criteo.com)
- This marketing strategy landed Ford a 15.4% conversion rate. (neilpatel.com)
- An example of an overarching goal could be: "In 2022, we want to achieve a 20% increase in revenue created by organic content and generate 15,000 MQLs with a budget of $30,000." (semrush.com)
- Progress indicators (0–100%) allow each team member to see how attainable each goal is and understand what remains to be accomplished. (semrush.com)
External Links
How To
How can I create a content market strategy?
The first step is understanding what kind of content you want to create for your clients. Once you have a clear understanding of your clients' needs, you can start creating content. This could mean creating an editorial calendar and planning the source of these content. Content should always serve a purpose. It doesn't really matter what content you're using, whether it's blog posts or social media updates. But they all should have a single purpose.
Once you have determined the content you want and who you are targeting, you need to know who they are. You need to know who your target market is and why they would be interested in what you have to offer them.
After identifying your target market, next comes finding ways to communicate with them. You can connect with people through social media, but there are other options available, including podcasts, videos, and webinars.
After deciding how to communicate with your target market, you should decide what topics or types of content you want. Again, this goes back to determine why you're writing the content. What problem is it solving? Is it helpful? Do they think it will make their lives more easy?
Now that we know what type of content we write, it is time to determine what you want. What do you want? On current events? What about specific products or services? This is your focus.
After you have answered these questions, it's now time to combine all the pieces into one complete package.
Every piece of content that you create must be useful. You don’t want to waste anybody’s time and energy. So make sure that you include quality in every aspect of your content.
It is important to remember that content marketing has many parts.