As long as the focus remains on the three pillars that make up digital marketing, such as authority, social media, and AI-assisted, then the future looks very bright for content marketing. I'll be discussing the role of each pillar in 2018 content marketing.
AI-assisted production of content by humans
AI in content-marketing is a frontier for many businesses. AI can not only create content for the web but can also interpret user data to learn from past behaviour. YouTube uses several AI algorithms to determine user preferences and make recommendations. Silby, for example can detect spam emails. Other examples of AI-assisted content include financial reports and product descriptions. AI is still not an ideal replacement for human-produced content. But it has many advantages for consumers as well as businesses.
User-generated content
Let's examine a few examples of user-generated content (UGC). UGC is used well by brands like Anthropologe. They mix professionally-styled images and photos from customers to show the products. One example is a post that shows a model wearing an Anthropologie gown, while another shows a woman five feet nine inches tall in a size four. Combining the two creates a seamless shopping experience that their customers will love.
Quality long-form content
The future of content marketing is uncertain, regardless of whether you plan to write longer pieces in 2018. Although the debate about whether longform content is better SEO is not new, one thing is certain: long-form content generates more traffic than shorter-form content. SEMrush reports that articles with over 7,000 words get more traffic than articles between 900 to 1,200 words. Your brand is seen as a thought-leader in this space if you have long-form content.
Snackable content
But what's the future of content marketing? This new form of content provides consumers with a quick snippet of information. Twitter, Instagram, Pinterest and other social media platforms are built around short pieces. These snippets can be used by brands to tell a story. This can also be used to tease out more traditional content.
Personalized content
Marketers are increasingly implementing personalized content as users become more used to it. Companies like Netflix and Amazon have made personalization a standard feature of their websites. Only 33 percent of marketers are doing this right. The best companies use personal data to create customized content. This includes browsing histories, preferences, and even behavior. This way, you can tailor the content for each visitor and maximize its effectiveness. It is essential to know how to use personalization properly if you want to make personalization work in your brand's favor.
FAQ
Which Content Marketing Platform is Best?
There are many platforms on the market today. Each platform has its own pros and cons. These are some of the most popular choices:
-
WordPress is simple to set-up and manage. Amazing community.
-
Wix – Setup and maintenance is much easier than WordPress You do not need to have any technical knowledge.
-
Squarespace is the best choice for those already having a site.
-
Blogger - Free blog service
-
Medium - A place for writers to share their work.
-
Instagram - A platform that uses images
-
LinkedIn – A networking tool.
-
Facebook - A social networking site.
-
YouTube - Video sharing platform.
-
Pinterest - Image-based platform.
-
Google Analytics - Track visitor behavior.
-
Hubspot is an email marketing software.
-
MailChimp - Email marketing software.
How long does content marketing take?
It depends on how big your company is. Smaller companies often don't have sufficient resources to invest right away in content promotion. If you're willing and able to work hard, however, it can make a huge difference.
What amount should I spend on content marketing?
This depends on the number of leads you wish to generate. The average cost per lead ranges from $5-$10, depending on the industry. In our case, the average cost per lead was $20 when we first started our company. We now spend approximately $6-7 per Lead.
Statistics
- According to our research, brand awareness, attracting traffic, and generating leads remain the key content marketing goals in 2022. (semrush.com)
- Measure your goals with a progress indicator of 0-100%. Make your goals collaborative and transparent (semrush.com)
- According to the Content Marketing Institute, 70% of B2B marketers and 86% of B2C marketers surveyed use content marketing in some form or other. (criteo.com)
- Content marketing produces 3X more leads per dollar spent. Content marketing costs 62% less than traditional marketing. (criteo.com)
- Companies that use content marketing see approximately 30% higher growth rates than businesses not using it. (mailchimp.com)
- According to research compiled by Coschedule: Companies that publish 16+ blog posts a month get as much as 3.5x as much traffic as those that publish 0-4 posts a month. (criteo.com)
- Progress indicators (0–100%) allow each team member to see how attainable each goal is and understand what remains to be accomplished. (semrush.com)
- Forty-seven percent of buyers view 3 to 5 pieces of content before engaging with a sales representative. (mailchimp.com)
External Links
How To
What are the top content marketing platforms available?
Although no platform is perfect for every industry, most industries have at minimum one preferred tool. Hubspot, for example, has been shown to increase conversion rates by nearly 50%. This is why it is so popular among marketers.
There are many tools out there that offer different features. Some tools provide better analytics tracking and some allow for easier collaboration among different teams. Other tools have features like A/B testing, which may help you improve your content marketing ROI.
Consider the following before you make a decision about a particular platform: What are the pros/cons of each? What will it do for me now? And what about after 2 years?
Entrepreneur Magazine identifies the top 5 content marketing platforms.
Marketo Content Studio - Content Marketing Platform #1
Marketo is an enterprise social media management software provider. It offers a suite of products and services, including CRM software, social publishing tools, and analytical dashboards.
They also provide a content-studio that provides access to a variety of premade templates and graphics, which can be modified into custom designs.
This means you don’t need time to create new graphics and write unique content. Instead, you can focus on generating compelling content that speaks directly to your audience.
Marketo makes it easy to include images and videos in your blog posts. This visually enhances your blog posts and increases reader engagement.
Marketo will not allow you to edit video or images files.
Trello: Content marketing platform#2
Trello is similar with Kanban boards in project administration. Both have task lists on which users can assign tasks and monitor progress.
Trello allows for you to create boards for each team member, and assign them specific responsibilities. Trello also allows for easy information sharing between employees.
However, unlike Kanban boards, Trello doesn't require any special software to run. You can use it on practically any device.
Another key difference is that Trello lets you invite people to collaborate on projects without having to share sensitive data.
This allows you to create a private forum and only reveal the necessary details to others who need them to complete a task.
Google Suite - Content Marketing Platform 3
Google offers a range of products tailored to business owners. Google Docs (Sheets), Slides (and many more) are part of Google's G Suite.
These applications are not free. You'll need to pay per user. But if you plan to use them for multiple purposes, many plans start at $5 per month.
To create a new document and embed a link to another website, two licenses would be required.
But if you want to just create one document, it is possible to do so free of charge.
Google tools integrates well with Gmail, which is a significant benefit. Google tools can be used to send documents links via email, and you can store data in Google Drive.
Hubspot Content Management Platform 4
HubSpot is a highly popular web-based marketing tool that offers plenty of functionality.
Its platform lets users manage various aspects of websites, landing pages, or blogs. They can, for example, create automated emails to track conversions.
HubSpot integrates with Salesforce and WordPress so that you can connect all three.
One of the most valuable features of HubSpot is that it integrates with over 200 different third-party apps. This allows you to automate your processes and generate reports based off real-time information.
Although HubSpot won't allow you to publish content directly, you can export it in many formats, including HTML and PDF.
HubSpot offers an unlimited trial version of its pricing platform. After you upgrade, you will have unlimited access to everything.
HubSpot has everything you need, whether you're looking for an eCommerce platform or a blog platform.