Make sure you consider which types of posts will be most engaging when creating your LinkedIn content strategy. Expertise posts and lighthearted posts will make you a person who is easygoing, while Native documents and video posts will make you an authority. Native documents will be the most common type of LinkedIn content. But if you don't know which to create, combine the two. This will ensure that your content is more memorable for your target audience.
Video is the most engaging type of content on LinkedIn
Video is the most valuable type of content for LinkedIn. People love it and want to see more. Videos can be uploaded to LinkedIn via three methods: your profile, an update or LinkedIn Publisher. Videos with relevant content get more views, engagements and likes. Professionals tend to pay more attention to content that provides value. Here are three strategies to increase the value of your videos.
Expertise posts are a way to establish yourself as an authority figure
LinkedIn can be used by you to establish your expertise in a specific field. Prospects who have read content written by experts are more likely be to be knowledgeable about the topic, identify with the brand and make a purchase. LinkedIn provides many opportunities for authority and trust. You can create relationships with influential people and build your expert status. Your posts can be promoted through the network's communities.
Native documents are the best-performing type of content on LinkedIn
Native documents are a great way to boost your LinkedIn performance. These content types generate almost three times the click-through rates of other content types on LinkedIn. They also tend to be more visually appealing and attract a higher level of engagement. A native LinkedIn document has an average click-through rate between 3.5% to 8.6%. This is remarkable considering other content only reach 2.00%.
Schedule your LinkedIn posts
How to schedule LinkedIn posts is essential to optimize their effectiveness. LinkedIn doesn’t have a built-in scheduling system, but you can make use of third-party software. Here are some examples. Each tool comes with its own set benefits and disadvantages. This post will help determine which tool is best for your company. Plan your posts at least one weeks in advance if you intend to post frequently.
Reach out to people who comment on your posts
You can interact with people by commenting on their posts on LinkedIn. Engage them by asking questions and leaving insightful comments. Include photos and videos in your posts if possible. Make sure to post when your audience is awake so that they'll be more likely to engage. Don't be boring! People want to make connections with real people.
FAQ
What is my ROI when I use a Content Marketing Strategy to Market?
The average return on investment (ROI) for businesses that implement a Content Marketing Strategy is between 5x and 10x higher than for businesses that don't.
A Content Marketing Strategy is used to generate leads and sell.
It is also intended to give valuable insights into your company. These insights will help you make better decisions such as identifying opportunities and improving customer service.
So, if you're wondering how much money you could be making from a Content Marketing Strategy, let me tell you:
It is possible to easily double your overall income.
Is it easy to measure content marketing?
Yes! It's part of the process. It allows you to assess whether your efforts have been successful and if there are any changes you should make.
You can track how many visitors came from various sources--including organic search, email, social media, paid to advertise, and more--and track conversions like sales leads and purchases.
These metrics allow you to see which content is performing well and where your greatest opportunities are.
Is Content Marketing Strategy right to me?
If you are clear on what you want, then a Content Marketing Strategy can work for you.
But if you're unsure where to start, here are some questions to ask:
Does my business need to communicate something specific? Or do I want to create content that resonates with general audiences?
Do I want to focus on generating leads or converting visitors into buyers?
Is it one product I am trying to promote or multiple products
Am I interested in reaching people outside of my industry?
A Content Marketing strategy will be the right choice if you answered yes to any of these questions.
Statistics
- According to our research, 65% of companies with very successful content marketing in 2021 ran content audits at least twice a year. (semrush.com)
- Forty-seven percent of buyers view 3 to 5 pieces of content before engaging with a sales representative. (mailchimp.com)
- An example of an overarching goal could be: "In 2022, we want to achieve a 20% increase in revenue created by organic content and generate 15,000 MQLs with a budget of $30,000." (semrush.com)
- To further show the importance of this, 89% of people have stopped doing business with a company because of a poor experience. (neilpatel.com)
- This marketing strategy landed Ford a 15.4% conversion rate. (neilpatel.com)
- We found that 40% of businesses don't have a documented strategy yet. (semrush.com)
- Content marketing produces 3X more leads per dollar spent. Content marketing costs 62% less than traditional marketing. (criteo.com)
- Companies that use content marketing see approximately 30% higher growth rates than businesses not using it. (mailchimp.com)
External Links
How To
How to Create a Video for Content Marketing?
You can communicate your message to your audience using content marketing videos. You can connect with your audience by sharing stories that they are interested in. How can you make your videos stand out? These are some ways to make your videos stand out from the rest.
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You should first know when creating a video that there's no such thing as "one size fits all." You want to tailor your video to speak directly to your audience. If what you're trying to say doesn't apply to everyone who watches your video, then why would anyone else watch it?
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Choose the best platform for you. Many platforms are available today, including YouTube, Vimeo, Facebook Live, Periscope, Instagram, and Snapchat. You can save money and increase engagement by choosing the right platform.
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Include subtitles in your videos! Subtitles make your videos easier to understand and help people overcome language barriers.
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Lastly, be sure to ask yourself the following questions before you begin: Who am I talking about? Why am I making this particular video? And what does my video mean to me? You'll be able to create videos much more easily once you answer these questions.