This Facebook case study examines how a brand used dynamic advertising to retarget customers, and carousel ads that showed different parts of a product. We also examine how the Rock and Roll Hall of Fame used Facebook Messenger to connect with its fans. These examples are only a few of many ways that brands use Facebook.
Jabong created dynamic ads that retarget customers
Facebook has allowed businesses to create dynamic ads to retarget customers on the platform outside of remarketing. This is especially useful for retailers that sell multiple products. Unlike carousel ads, which display up to 10 images, dynamic ads allow businesses to show dozens of products. If you are promoting more than ten products, however, consider creating an ad that shows dissimilar items and products with similar characteristics.
Dynamic product ads can be used to present relevant products to site visitors who have not made a purchase. This will help website visitors convert to customers. These ads can show related products, blog posts, and product reviews. These ads can also inform visitors about the advantages of doing business with the company.
Facebook dynamic ads allow you to target customers and website visitors in a highly personal way. You can have them run automatically which increases your CPA as well as your KPIs. Facebook dynamic products ads are another way to optimize ad campaigns. This is done by integrating marketing campaigns from your previous campaigns.
Tata Housing launches a new method of buying a home online in India
Tata Housing is an Indian real-estate company that pioneered the idea of online home purchase. The company has teamed up with Google to offer new ways to sell houses. Potential home buyers have the opportunity to purchase properties in some of Goa's most desirable areas through their Facebook social-sales campaign, titled "Goa Paradise". It is now extending this campaign to Chennai.
The campaign's goal was to make homebuying easier for all consumers regardless of income. It focuses on making the home buying journey as simple and stress-free as possible and is available across 15 projects in eight cities, and will run until 28th November 2021. The company has also invited over 2000 channel partners from across the world to participate in this campaign. The campaign is designed to offer consumers large spaces and high-end amenities at an unbeatable price. The campaign is available during festive season and is suitable for homebuyers searching for affordable homes.
Facebook is a social media platform with more than 132 million active users in India. Through its social media presence, the company has been able to offer a four-day window of opportunity for homebuyers to book their dream home. Tata Housing reached out to consumers via a variety of channels, including online through their Facebook Page, video and special Facebook campaign campaigns.
Pandora used carousel ads with different product elements to display their products
Carousel ads can be a powerful way of showing off different aspects of a product. The ads can be engaging because they combine multiple images with detailed text to highlight a product. Facebook offers a variety of carousel ads. They can be displayed in the Desktop News Feed (Mobile Marketplace), Instagram, or mobile newsfeed.
Facebook carousel advertisements can be very efficient, especially if you are displaying different aspects of a product. Pandora used Facebook carousel ads, for example to promote different parts of their product. The brand targeted women in Germany with its ads, then used retargeting for those who interacted with the carousel ads. They were able to increase their conversion rate 35% by using this tactic. In April 2017, they had generated almost 10,000 leads and had cut their sample distribution cost nearly by twofold.
Facebook carousel ads can have up to 10 cards. Each card displays different elements about a product. This guide directs users to different pages. These ads may also include multiple CTAs that can direct users to different conversion paths.
Rock & Roll Hall of Fame used Facebook Messenger (Facebook Messenger) to reach large audiences
HubSpot's Rock & Roll Hall of Fame was a customer of ours and wanted to grow its brand awareness through Facebook Messenger. The museum had been using traditional customer outreach strategies, but wanted to try something completely new. Its social media department realized that museum visitors were using Facebook Messenger for communication and decided to use the new platform to contact them directly.
The Hall also launched an internet podcast that gives you unfiltered access and all of its Induction speeches. It featured prominent women from rock. The podcast includes the voices of Stevie Nicks, Alicia Keys, Miley Cyrus, Diana Ross, Ann Wilson, Mavis Staples, Lauryeridge, and others. The Rock Hall also uploaded playlists of #WomenWhoRock music.
The Hall also created a new program entitled Mary Wilson of The Supremes, which featured content from legendary singer and Chief Curator for The Rock Hall. The program contains special archival content as well commentary from Rock Hall educators.
FAQ
How do I calculate my return on investment from a Content Marketing Strategy
Businesses that adopt a Content Marketing Strategy experience a 5-10x increase in return on their investment (ROI) than businesses that don’t.
A Content Marketing Strategy is used to generate leads and sell.
It can also provide valuable insight into your company. These insights can help you make better business decisions like identifying new opportunities or improving customer service.
So, if content marketing strategy is something you're interested in, here are some numbers:
It is possible to easily double your overall income.
Why should I do content marketing?
HubSpot reports that the average person spends almost two hours per day reading content, on social media and in their newsfeeds. They also watch TV, read magazines, browse websites, listen to podcasts, or look at newspapers. That's a lot to spend time with content!
How long should content marketing last?
All depends on your objectives. Businesses may be looking for immediate results, while others want long-term growth. We recommend that you begin with three months worth of consistent content creation, and then review your work after that time.
Why is content important?
Every digital marketing campaign is dependent on content. To attract new customers, you must create value-added content. Blogging is the best way to achieve this. Blogging helps you build authority in your niche, which makes you more trustworthy. Trustworthiness creates credibility which can lead to higher search engine ranking. And when you rank high, you get traffic from organic searches.
Statistics
- According to the Content Marketing Institute, 70% of B2B marketers and 86% of B2C marketers surveyed use content marketing in some form or other. (criteo.com)
- We found that 40% of businesses don't have a documented strategy yet. (semrush.com)
- According to research compiled by Coschedule: Companies that publish 16+ blog posts a month get as much as 3.5x as much traffic as those that publish 0-4 posts a month. (criteo.com)
- Forty-seven percent of buyers view 3 to 5 pieces of content before engaging with a sales representative. (mailchimp.com)
- An example of an overarching goal could be: "In 2022, we want to achieve a 20% increase in revenue created by organic content and generate 15,000 MQLs with a budget of $30,000." (semrush.com)
- To further show the importance of this, 89% of people have stopped doing business with a company because of a poor experience. (neilpatel.com)
- Content marketing produces 3X more leads per dollar spent. Content marketing costs 62% less than traditional marketing. (criteo.com)
- Measure your goals with a progress indicator of 0-100%. Make your goals collaborative and transparent (semrush.com)
External Links
How To
How can I get started in content marketing?
Organizations can use content marketing to reach potential customers or generate leads online. It helps you connect with prospective clients by providing helpful information on products and services.
Content marketing fosters trust among visitors, which in turn increases brand loyalty and results in higher sales conversions.
Start by creating a blog. Blogs allow you to publish new articles on a user-friendly platform.
This allows people to return to what you have written often. For example, social media sites like Facebook or Twitter can be used to share relevant information and news with followers.
YouTube also allows you to make videos. These videos can provide information to viewers about topics related your business.
Canva and other tools can be used to create infographics. Infographics are visual representations that show data. They are great for explaining complex concepts and making it easier to digest information.
Your chances of reaching new readers are greater if you post more often and consistently.