It is important to know how to measure success in your B2B content marketing efforts. If you are unsure, you can refer to examples like GE's online magazine or CMI's podcast. HubSpot or WeWork have their blogs. Both companies provide interesting content on regular basis. In either case, you'll see that they're generating leads through their content.
GE's online magazine
The GE's online magazine serves a useful purpose and is a perfect example B2B marketing. The online magazine, called "The Txchnologist," focuses on the newest technologies and advances in GE's business, while also addressing the broader technology landscape. It has become a trusted resource for technology enthusiasts around the world. This approach to B2B content marketing has led to the growth of an audience of loyal readers and prospects.
GE's content is as diverse as its products. The company's engineers, scientists, and thinkers create compelling content for the public. The company partnered to Wattpad and produced a eight-part podcast miniseries entitled "The Message", which rose to the top of iTunes. While it isn't the best example of B2B Content Marketing, it sure works. It's clear to see why.
CMI's podcast
In addition to the podcast's regular content, the CMI offers a recurring "Rants and Raves" segment and a podcast on b2b content marketing best practices. Interviews with Joe Pulizzi founder of CMI as well as industry experts give valuable insight into how things work and don't work. Nearly five million people listen to the podcast each month. The topics range from best practices in content market to past examples.
CMI research has shown that companies of any size can benefit from successful B2B marketing. Across all sizes, 30 percent and 27 percent of marketers report high content marketing success. Outsourcing can be a great way of producing content, whether blog posts or full-blown campaigns. Marketing B2B is on the rise. 81 percent of marketers plan to outsource this option by 2021, an increase from 66 percent lastyear.
WeWork's blog
WeWork's blog might be a good example for B2B content marketers. The content on the coworking and coliving provider's blog can be mistaken for consumer-focused content, but it's actually aimed at entrepreneurs reinventing the world of work. Content marketers will need to be more open-minded as the gig economy expands. We recommend using the company's blogs to inform your strategy.
A B2B blog, or business-to-business, should have a beginning, middle, and end. It is important to offer valuable content to a targeted audience. It's more likely that readers will share it with their friends if they find it useful. It's also fun to read. Here are some suggestions for how to use a business blog for business-tobusiness content marketing.
HubSpot's blog
HubSpot blogs can serve as the tactical "Wikipedia" for digital marketers. This blog provides everything you need to learn about content marketing. In fact, many of HubSpot's blog posts are actually updated from time to time. Here are some popular posts. These posts offer tips on how you can maximize the effectiveness and impact of your blog. Content marketing is essential if you want to optimize blog content and increase search engine rankings.
HubSpot blogs for B2B companies are highly curated and include soft CTAs. Some articles may contain links to product pages. HubSpot offers templates as its primary lead magnets. Many HubSpot posts include a soft CTA. The original date of the post and whether or not it has been updated recently are displayed along with three or six related articles. These articles can be difficult to determine if they were manually curated.
FAQ
What are the top mistakes people make when they start a content marketing campaign?
You must have a plan for your content marketing strategy. Without a solid plan, all your efforts will be wasted time and money. If you don't know how to use the content or where it should go, you will create a lot of content.
A well-planned content strategy can help you focus, set goals and give direction. It also helps keep everything on track as you move from phase to phase. For example, if you're doing social media campaigns, you might want to start by analyzing what types of posts are getting the highest engagement rates. This will give you an idea of which posts will lead to traffic to the site. This information will allow you to decide whether or not you want to make a series, blog articles, or videos.
Another mistake people often make is not thinking about how long the content marketing campaign will last. It's logical to write content today if your website will be launched tomorrow. You might want to wait until your data is more complete if you've been working hard on a content strategy for six months before you publish new material.
It takes time and effort to create great content. Don't rush yourself or underestimate this step.
If you are a business proprietor and would like to learn more on content marketing, In that case, we recommend reading our guide on How To Create Content That Works, which includes ten steps to follow to ensure that your content marketing programs are effective.
How does content marketing work?
If someone visits your website, it's because they are looking for something particular. Great if they find what they are looking for. If they don't, they'll move on to the next provider. Content marketing helps you provide useful and valuable information that answers questions and solves problems. This content is easily accessible across all channels (email, social media, etc.). So people will always be able to access it.
How many hours per workweek should I be spending on content marketing?
It all depends on your circumstances. It may not be necessary to invest much time in content marketing. You will need to spend at least an hour a day if your goal is to increase traffic to your website.
Do I need an agency to do Content Marketing?
No! There are many online tools to help you create high-quality content. Agents tend to be more expensive.
What is strategic copy marketing?
Content marketing is the art and science of creating useful content that others can share on various channels. It's about giving people the things they want. This understanding is key to the success of any company.
Strategic Content Marketing allows you to give your customers exactly what they want at the right time.
Listen carefully to what people think and get to know their interests. It is important to provide high-quality content that solves their problems and answers their questions. This creates trust and loyalty that will ensure you are there when they need you.
How can you make great content?
It is important to have interesting, useful and shareable content. The best content is clear and concise. It should include a call-to action such as a link, button, or link that allows readers to signup for a free trial, find out more about a product/purchase something from your site. You should also include visuals in your content to make it easy to share across all media.
Why is content marketing important?
According to HubSpot, "The average person spends nearly two hours each day consuming some form of content--on social media, in their newsfeeds, while watching TV, reading magazines, browsing websites, listening to podcasts, and more. That's a lot to spend time with content!
Statistics
- In fact, would pay more for a better customer experience, and 86% of B2B buyers would pay more. (neilpatel.com)
- Forty-seven percent of buyers view 3 to 5 pieces of content before engaging with a sales representative. (mailchimp.com)
- Out of the 1,500 marketers we surveyed for our State of Content Marketing report, 78% who felt their content marketing strategy was exceptionally effective in 2021 had documented their strategy. (semrush.com)
- According to the Content Marketing Institute, 70% of B2B marketers and 86% of B2C marketers surveyed use content marketing in some form or other. (criteo.com)
- An example of an overarching goal could be: "In 2022, we want to achieve a 20% increase in revenue created by organic content and generate 15,000 MQLs with a budget of $30,000." (semrush.com)
- According to our research, 65% of companies with very successful content marketing in 2021 ran content audits at least twice a year. (semrush.com)
- According to research compiled by Coschedule: Companies that publish 16+ blog posts a month get as much as 3.5x as much traffic as those that publish 0-4 posts a month. (criteo.com)
- Companies that use content marketing see approximately 30% higher growth rates than businesses not using it. (mailchimp.com)
External Links
How To
How to write a press release that is effective
Press releases are an excellent way to establish credibility within your niche. They also help you build relationships with journalists and other influential contacts.
Many business owners have difficulty writing a press release. They lack the necessary skills to create compelling copy.
These are some helpful tips to help you prepare your next press statement.
Know Your Niche
Before you write your press release, make sure you understand your niche. This means knowing what makes you unique, what sets you apart from competitors, and what makes you different than everyone else.
For example, suppose you're a real estate agent. If this is the case, you may want to include information about your professional affiliations. This could include the association you belong too and how many years you've been in the business. You could also mention your experience working with clients and providing excellent customer service.
Add Keywords to Your Title
The title of your release is often considered the most important. It is the first part that search engines can see, so it should grab attention immediately.
Your product or service keywords are the best keywords to use in your titles. If you sell custom-made bridesmaid dresses, for example, you may use words like bridal dresses, wedding dresses or customized wedding dresses.
Make Your Headline Relevant
Your headline is your first line in a press release. It's the first thing people will see in your press release, so make sure it's catchy and relevant.
It is likely that you won't be able determine the best type of content for your press release if you are creating it for the first time. So, try testing various headlines against each other. See which ones generate the highest click rates.
You can also run a Google search for your company name along with "press release." The top results will give you a good idea of what kinds of topics work well.
You may have heard the phrase "write for yourself, but publish for others." That's true, but you don't want to simply throw together a press release without thinking about who your audience is.
Write With A Purpose
Three sections are typical of most press releases:
Each section has specific elements that make it easy for readers to grasp the main points of your message.
Executive summary
This section is typically the shortest. It typically contains one paragraph that summarises your press release.
This section contains information about your service or product. This area is for you to explain the benefits of using your products or other services.
Conclusion
This is the final section of your press release, and it includes two paragraphs. The first paragraph should summarize the main points from your body. You can then end your article with a positive statement about your company.
Let's take an example:
"My new book provides practical advice for anyone looking to improve their health and wellness through fitness. I hope that my book helps me achieve my personal goals.
Don’t Forget To Include URLs
When sending out press releases, it is common to include a link to your website. But did you know there are several different types of links?
Here's a quick look at the different types of links you should add to your press release:
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Email: Include a URL in your press release if you send it via email.
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Social media: Add social media sharing buttons to your site. By doing this, anyone who shares your press release will link to it.
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Blog: Write a blog post about the press release. Include a hyperlink to your press releases in the text.
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Website: Use the URL in your press release to link directly to your site.
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Directory Submissions: Submit your press release online to directories such Yahoo! and Digg. Press Release Directory.