Campaign Monitor recently published an email marketing statistics survey that included industry benchmarks. For the past year, the average open rate for emails sent to consumers in the retail industry fell from 15.2% to 13.9%. This is due in part to the fierce competition in this sector. Retail is still one the most successful industries in driving consumer action. It also generates high levels for email engagement.
24 email marketing statistics every professional needs to know
Email usage is on the rise, and it is predicted that there will be 4 billion email users in 2023. At the moment, there are 3.9 billion email accounts. By 2024, that number is expected to rise to 4.3 billion, with a projected growth of 3.2% per year. The average worker in the US receives 126 emails per day. That number is expected increase as more people get active email users.
A mobile device is the primary device that email users use to access their messages. Most people aged between 18-34 will read their emails first on their smartphone. However, as people age, this percentage falls. Opened emails on a mobile device have a higher chance of being read than those on a laptop or desktop. 70 percent of mobile email users will delete messages with poor formatting within 3 seconds.
Industry
Email marketing is a proven way to build a relationship with prospects. It has been shown to have the potential of improving a business's performance, according to various industry statistics. There are many industries that have different email openings, click-through and conversion rates. The retail industry has the lowest click through and open rates (less then one percent). Education has more than four percent of the highest open-and click-through rates.
While email marketing is a proven way to increase sales, it's important to understand how to best engage your audience. You can use demographic data to personalize your emails based on the people you're targeting. According to one study, email was used by 88.3% in Asian-American, Hispanic or African-American households. Research shows that email campaigns can boost revenue by up to 40% if they are well-crafted. Furthermore, the average click-through rate for an email campaign is 40 percent higher than on social media. 61% of subscribers prefer to get promotional emails once a weeks.
Subject line
Email open rates can be a crucial metric in any email marketing campaign. You can increase your email open rates by knowing how to best use your subject line. You can use formulas to calculate the open rates of various email messages. These formulas can be used to help you write appealing subject lines that will encourage recipients of your emails to open them.
Remember that a shorter subject line is more effective. People like to read short emails that contain fewer words. Your open rates will drop if your subject line exceeds seven words.
Unsubscribe rate
Unsubscribe rates are a crucial email marketing metric. This is the percentage in your email list that has unsubscribed after they have received your marketing emails. You might want to find out what's causing your high unsubscribe rate and how you can lower it.
Statistics on email marketing show that high unsubscribe rates can damage your reputation. A high rate of unsubscribes is a sign that your marketing strategy is not working. For example, your email volume may be too high, or your content is irrelevant to your target audience. Your email templates could also be outdated.
A list hygiene indicator is one with a lower than 2% unsubscribe rate. If your unsubscribe rate is low, it means you are targeting the right audience. Your unsubscribe rate can be reduced by focusing on segmentation automation and personalization. You shouldn't strive for a zero unsubscriber rate. Email marketing has a low unsubscribe rate of 0.1%, so any lower than that is excellent.
FAQ
What is the difference of content marketing and content production?
Content marketing is the belief that all great brands share the same message. They are consistently delivering valuable information that people want and need.
Content marketers are trained to create the right content at each time and for every channel.
They know how to plan and execute a marketing strategy that will be effective in promoting their products.
This means that they strategically think about what they do, and why it matters.
This is the essential skill set to become a content marketer.
How does content market work?
Content marketing works when you create value-added, engaging content.
If you give your audience useful information, solve problems or entertain them, you can build relationships. People will respond positively to positive messages from brands they trust.
They enjoy reading interesting things. Writing something interesting will make your readers return time and again.
Your content must inspire people to take action. This could be buying your product, signing-up for your newsletter or visiting your website.
The key to successful content marketing is to write compelling copy that engages your target market and provides them with the information they want and need.
What is the value of content marketing?
Content marketing is an essential part any online business strategy. It's also an incredibly effective way to gain exposure for your brand. Content marketing is not just valid for customers, but it makes you stand out from the competition.
It's all about providing valuable information that people want and need. By using content marketing as a core component of their digital marketing strategy, the most successful companies are able to reach their target market.
Do content marketing agencies provide the best service?
Many content marketing agencies have years of experience in creating content strategies and delivering them to their clients.
Their expertise can save you time and help you to create a personalized plan that is tailored to your needs.
But you shouldn't assume that all agencies possess the skills needed. Some companies specialize in specific niches, such as eCommerce. Others work with specific industries, like law firms.
Ask them what areas they are skilled in to find the agency that is right for you.
Statistics
- According to the Content Marketing Institute, 70% of B2B marketers and 86% of B2C marketers surveyed use content marketing in some form or other. (criteo.com)
- An example of an overarching goal could be: "In 2022, we want to achieve a 20% increase in revenue created by organic content and generate 15,000 MQLs with a budget of $30,000." (semrush.com)
- Seventy-two percent business to business (B2B) (mailchimp.com)
- Content marketing produces 3X more leads per dollar spent. Content marketing costs 62% less than traditional marketing. (criteo.com)
- In fact, would pay more for a better customer experience, and 86% of B2B buyers would pay more. (neilpatel.com)
- This marketing strategy landed Ford a 15.4% conversion rate. (neilpatel.com)
- To further show the importance of this, 89% of people have stopped doing business with a company because of a poor experience. (neilpatel.com)
- Measure your goals with a progress indicator of 0-100%. Make your goals collaborative and transparent (semrush.com)
External Links
How To
Why create a content marketing plan? Why Not Now?
When you first start out with content marketing, you may feel overwhelmed by all the tasks involved. But the truth is, you don't have to tackle everything at once. Start small.
Take one step at a time. If you try to do too much at once, you risk spreading yourself thin and not making progress. Instead, focus on one thing at a time until you've mastered it.
Start small. Don't be too concerned about perfecting every aspect in your content marketing strategy today. Concentrate on one aspect of content marketing at the time. As you get more comfortable, you'll naturally expand your efforts.
Build On Previous Successes. Build on previous successes. Reach out to influencers in your industry and ask if they'd be willing to promote your content. Create an event and invite bloggers.
You don't have to be an expert in creating content. Begin with something simple. You might write a blog, host a webinar or just hold a Q&A session. Regardless of what you do, ensure that you have the ability to measure its effectiveness.