Marketing is built on the customer journey. The best businesses recognize this and pay attention to the customer journey through all touchpoints. Converged media facilitates seamless marketing across multiple channels and social media. This report details the strategic benefits of converged marketing and the key success factors. It also reviews the available vendors. This report is intended for marketing and media executives who want to make the most of social media in order to reach customers and enhance their brand. It provides recommendations for successful media strategies and identifies best practices in converged media.
Paid, owned, earned media
Content marketing plans must consider the convergence of earned, paid and owned media. Marketing professionals have been publishing information on convergence for years. The right balance of these three forms of marketing depends on your business, KPIs, and deadlines. In this report, we'll take a look at the converged model and some of the best practices for its implementation.
Social media
The convergence of social, paid and earned media has created a myriad of marketing channels. These converged media channels are comprised of paid advertising, owned media like Facebook and Google+ Local, and earned media like word-of-mouth and buzz surrounding a brand. While converged media presents a new set of marketing challenges, it also offers many opportunities. Here's how to make the most of your social media marketing efforts.
Digital radio
Radio broadcasters face numerous challenges as digital platforms expand into new areas. Radio broadcasters now have many options, not only do they need to deliver content and engage their audiences, but also new media platforms offer them many opportunities. New Zealand radio stations seek to establish themselves in the music entertainment industry by launching The Edge TV, and other streaming services. This will solidify The Edge's position at the top of New Zealand's music entertainment market.
Online radio
This concept of an Internet-based radio station perfectly fits into the current radio consumer culture. More listeners want complete control over what they hear, and instant access to songs that fit their mood or choice. Online radio stations continue to attract a lot of new listeners. Online radio is expected to continue to evolve and grow in the future. Some even believe that radio could become an entirely new medium.
Online video
Consumers have become increasingly independent, and they've been empowered to become producers and distributors of content themselves. Media convergence is a combination of technology and communication that has lowered barriers to entry. For example, through digitization, consumers have become the creators and producers of their own content. YouTube stars have made thousands of distribution channels to reach worldwide audiences. Consumers are being better served by converged media, which has enabled instantaneous change as well as the birth of new content.
FAQ
How many hours per workweek should I be spending on content marketing?
It depends on your situation. Content marketing may not require you to spend much time. But if you're trying to build traffic to your site, you'll probably need to devote at least 1 hour per day.
What are the benefits to content marketing?
High-quality content is key to content marketing, which helps you drive sales and leads. Content marketing also provides a steady stream of fresh, original content that can be used to promote products and services. Additionally, content marketing can increase brand awareness and build trust with potential customers. Finally, content marketing creates a positive image for your company.
Is Content Marketing Strategy right to me?
If you already know what you want to say, then a Content Marketing Strategy will work perfectly for you.
However, if you need some guidance before getting started, here are a few questions to ask yourself:
Does my business need to communicate something specific? Or should I create content that appeals to a wider audience?
Are you more focused on generating leads, or converting visitors to buyers?
Is it one product I am trying to promote or multiple products
Am I interested in reaching people outside of my industry?
If you answered "yes" to any of these questions, then a Content Marketing strategy is exactly what you need.
What should I do to get started with content marketing?
Start by identifying who your audience is. Who are they? What are their needs? What can you do to help them? How can you help them?
Statistics
- Progress indicators (0–100%) allow each team member to see how attainable each goal is and understand what remains to be accomplished. (semrush.com)
- An example of an overarching goal could be: "In 2022, we want to achieve a 20% increase in revenue created by organic content and generate 15,000 MQLs with a budget of $30,000." (semrush.com)
- This marketing strategy landed Ford a 15.4% conversion rate. (neilpatel.com)
- Content marketing produces 3X more leads per dollar spent. Content marketing costs 62% less than traditional marketing. (criteo.com)
- According to research compiled by Coschedule: Companies that publish 16+ blog posts a month get as much as 3.5x as much traffic as those that publish 0-4 posts a month. (criteo.com)
- We found that 40% of businesses don't have a documented strategy yet. (semrush.com)
- Seventy-two percent business to business (B2B) (mailchimp.com)
- According to our research, brand awareness, attracting traffic, and generating leads remain the key content marketing goals in 2022. (semrush.com)
External Links
How To
How to make your videos more awesome?
Video Marketing is one the most powerful tools in Content Marketing. Video Marketing allows you to connect with your audience and create trust. How can we make boring into amazing? Let's take a look at some easy tips!
-
Tell a story. Every communication piece that is successful relies on storytelling. Without storytelling, video marketing is not possible. If you want to tell stories, you must ask yourself what kind of stories you want to tell. Is it something entertaining? Educational? Inspiring? People share their stories via social media using photos and videos. Take inspiration from these stories and make your own.
-
Use images. Images help convey emotions faster than words. Images allow us to feel empathy and connect with others. Make sure to include images in all your videos. You can embed images directly in your blog posts, or add them to your slideshows.
-
Make it easy to share. Make it easy for your viewers to share the message. Include sharing buttons for your videos. Your slideshows should include social icons. Add "Share" buttons to your videos, especially if you have a YouTube Channel.
-
Don't overdo it. Too many graphics and too many details can cause viewers to lose interest. Keep it simple. A few striking images are enough to catch attention and keep it.
-
Keep it brief. People love to watch short videos. You can create short videos of 5 minutes to generate buzz for your brand.
-
Get feedback. Listen to your audience. Ask them what works and what doesn't. Ask them for their feedback to improve your content.
-
You should create a plan. Once you've created your first video, think about how you can create more. Can you create a series? Maybe you can create a playlist with the most watched videos?
-
Test, test, test. The last thing you want is to release a video and then realize that nobody watches it. Be sure to test your video on your audience before you publish it. You will be surprised at the reaction you get. Make changes based upon these results.
-
Repeat. You can repeat steps 1-8 until your formula is perfect. Once you know what works, you'll be able to create great videos time after time.
-
You can measure the results. It's crucial to measure the success and failure of your videos. How did they perform Which types of viewers prefer certain videos? These questions will help you optimize your strategy.
-
As needed, adjust. Once your video campaign has launched, don't stop learning. You can learn from your mistakes and adjust your plan as needed. Marketers who excel are always looking for ways to improve.
-
Enjoy it. Although video marketing isn’t difficult, it can take patience. As you gain experience, you'll learn new strategies, techniques, and ideas to help you grow your business.