This article will help you find the right content marketing tool that will help you increase your business. This article lists four great tools for content marketers in 2019. These are the top tools for content marketers to use in 2019. You can take advantage of these tools today and see what they do for you. Whatever tool you pick, they all will help you boost your business. And while you're doing that, you'll need to decide what you're going to use them for.
AnswerThePublic
AnswerThePublic is an excellent resource for creating content to your blog and website. The tool will help you find content ideas by analysing the public sentiment and specific search queries. You can even organize your research and compare data with other sources. AnswerThePublic lets you see which articles or posts received the most engagement. This is useful in helping to find relevant content ideas.
StoryChief
StoryChief, a content marketing tool that is useful for small-business owners, can be very helpful. It can be used for planning content campaigns, writing articles, and hosting marketing events. It lets you visualize team activities, approval processes, and more. It can also be used to determine what content works best. You can select a plan according to how much content will you be producing each month. A free trial is available to test the tool before buying it.
Trello
Trello can also be used for content marketing to hold your staff accountable for publishing high quality content and turning visitors into buyers. With Trello, your team can easily assign tasks, track progress, and reinforce strategic best practices. This tool makes it easy and simple to assign content for team members. You can also set due dates that will hold them accountable. You can also create multiple boards to accommodate different types of content. Each board can be labeled with colored labels in order to differentiate between different types of content.
BuzzSumo
BuzzSumo could be the best content marketing tool to help you create viral articles. The tool will analyze your content marketing efforts and generate relevant backlinks. Here are three great reasons to use BuzzSumo:
SocialBlade
As a content marketer, you are probably wondering whether SocialBlade is a useful tool or not. Social Blade compiles data on various social media accounts. It tracks the progress and growth across different profiles. The social media tool also offers social insights that will help you improve your content, approach influencers, and set budgets. For example, it tracks 31 million YouTube channels, 8.8 million Twitter profiles, almost eight million Twitch channels, 210,000 Daily Motion users, and 259,000 Mixer Streamers. The tool also tracks 350,000 Facebook pages and 9 million Instagram accounts. Overall, Social Blade has 7 million unique visitors every month.
HubSpot
HubSpot's content marketing tool allows marketers to optimize their content for search engines. It allows sales and marketing teams to work together in one place. These tools include content creation and social media sharing. Lead capture is also included. They can automate lead nurturing workflows. You can read more about the HubSpot content-marketing tool by reading our overview.
FAQ
What is a Content Strategist?
A content strategist helps brands tell stories by crafting engaging messages that connect emotionally to their audiences. They are storytellers who help brands tell brand stories that motivate people to act.
Content strategists know how to create strategies that engage current and potential customers. For example, they combine data analytics and storytelling to craft experiences that inspire consumers to visit stores, buy products and share their excitement online.
They also know how social media platforms can be integrated into campaigns. They are also skilled in using technology tools such video and virtual reality to provide powerful customer experiences.
These strategists create digital content and then translate those ideas into plans that marketers will be able to implement. This includes creating content and briefings for creative purposes, budget management, and the creation of content for television and print.
How much does content marketing cost?
The price of content marketing varies depending on whether you're looking for an outsourced solution or you're going to handle everything yourself. Outsourcing content market services is often cheaper than hiring fulltime employees. This allows you to scale quickly, when you need it.
HubSpot research indicates that the average cost of outsourcing content production for B2B firms is $5 per lead, while it costs $22 per consumer brand lead.
But, you don't have to pay a lot of money for content marketing tools. These can be used to create high-converting content.
There are many ways you can optimize content to be found on search engines like Google and Bing. You can create original content, guest post on blogs or curate content from other sites.
If you want to self-produce content, you will need to learn how you can create great content. However, once you are proficient in this skill, it will be easy to produce content.
To start, create simple landing pages in WordPress. Next, build your site. This allows you to create a portfolio.
Can I do content marketing without an SEO expert? Yes!
SEO experts understand how search engines like Google rank pages. They are also familiar with the keywords that should be targeted when optimizing your site.
How can I measure success with content marketing?
There are many different ways to evaluate the effectiveness your content marketing strategy.
Google Analytics is one of the best measurement tools. This tool will allow you to see from where your targeted traffic comes and the pages they visit most often.
It also tells you how long each visitor stays on your site before leaving.
You can then use this information to improve your content to get people's attention and keep them engaged for more extended periods.
This is another way to determine the success rate of your content-marketing efforts.
Do my new subscribers get any value from my email newsletters or not? What percentage of my mailing list have purchased paid memberships? How many people have clicked through to my landing page? Are people who click through more likely to convert than others?
These are all important metrics you need to monitor and track over time.
Lastly, another great way to measure content marketing success is to look at the number of times people share links to your content across social networks.
You should start now if you haven't. It could make all the difference in whether you are seen or ignored in your industry.
What is the best content marketing platform?
There are lots of different platforms available today. Each one has its pros and cons. Here are some top choices:
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WordPress - It's easy to setup and maintain. An amazing community of users.
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Wix – It's easier than WordPress to setup and maintain. There is no technical knowledge required.
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Squarespace - Best option for those who already have a website.
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Blogger - Free blog service
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Medium – A place for writers and artists to share their work.
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Instagram – An image-based platform.
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LinkedIn – A networking tool.
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Facebook - A social network.
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YouTube - Video sharing platform.
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Pinterest - Image-based platform.
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Google Analytics – Track visitor behaviors.
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Hubspot: Email marketing software.
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MailChimp, Email marketing software.
Should I hire an editor to create my Content Marketing?
No! To produce content for your business, you don't necessarily need to hire a professional author. There are tons of free resources out there that can help you get started.
Statistics
- An example of an overarching goal could be: "In 2022, we want to achieve a 20% increase in revenue created by organic content and generate 15,000 MQLs with a budget of $30,000." (semrush.com)
- According to research compiled by Coschedule: Companies that publish 16+ blog posts a month get as much as 3.5x as much traffic as those that publish 0-4 posts a month. (criteo.com)
- Content marketing produces 3X more leads per dollar spent. Content marketing costs 62% less than traditional marketing. (criteo.com)
- According to our research, 65% of companies with very successful content marketing in 2021 ran content audits at least twice a year. (semrush.com)
- Measure your goals with a progress indicator of 0-100%. Make your goals collaborative and transparent (semrush.com)
- Seventy-two percent business to business (B2B) (mailchimp.com)
- Out of the 1,500 marketers we surveyed for our State of Content Marketing report, 78% who felt their content marketing strategy was exceptionally effective in 2021 had documented their strategy. (semrush.com)
- Forty-seven percent of buyers view 3 to 5 pieces of content before engaging with a sales representative. (mailchimp.com)
External Links
How To
How can you make your videos look more spectacular?
Video Marketing can be one of the most powerful tools within Content Marketing. It allows you to communicate with your audience, engage them emotionally, and build trust. How do we turn boring into awesome? Let's take a look at some easy tips!
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Tell a story. Storytelling lies at the heart and soul of all communication. Video marketing doesn't work without storytelling. You must decide what stories you want. Do you find it entertaining? Educational? Inspiring? Social media is full of people telling their stories through photos and videos. These stories can be a source of inspiration and you can use them to inspire your own.
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Use images. Images help convey emotions faster than words. They allow us to connect with others and feel empathy. Don't forget images! You have two options: add images to your slideshows and embed them in your blog posts.
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Make it easy to share. It's important to make it easy to share your message with others. Your videos should include sharing buttons. Add social icons to your slideshows. And if you're working on a YouTube channel, consider adding "Share" boxes to your videos.
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Don't overdo it. Too many graphics and too many details can cause viewers to lose interest. Keep it simple. Few striking images will suffice to grab attention and hold it.
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Keep it short. People love short videos. Create short, 5-minute videos to get people talking about your brand.
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Get feedback. Listen to what your audience has to say. Ask them what works and what doesn't. To improve your content, use their answers.
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Plan. Once you've created your first video, think about how you can create more. Can you create a series? Or maybe create a playlist with just the most popular videos?
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Test, test, test. The last thing you want is to release a video and then realize that nobody watches it. Before releasing any video, test it on your audience. Take a look at the reactions. You can then make changes based off those results.
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Repeat. Continue repeating steps 1-8 until the perfect formula is found. Once you have a good idea of what works, it will be easy to create stunning videos.
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Measure the results. It is crucial to measure success with your videos. What did they do? Are there certain types of audiences that prefer watching specific types of videos? These questions will allow you to fine-tune the strategy.
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Make adjustments as necessary. Don't stop learning once your video campaign is up and running. Learn from your mistakes, and make adjustments as needed. Marketers who are the best always seek out ways to improve.
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Enjoy it. While video marketing isn't difficult, it takes patience. With experience you will discover new strategies, techniques, ideas, and methods to help you grow business.