A blog can make a great addition to your marketing strategy. Research has shown that blogs generate 67% more leads per month than outbound marketing. In addition to creating blogs you can also create content personas, content portfolios and landing page. By following these tips, you'll be well on your way to converting visitors into customers. You don't even have to think about how to organize or write your content. There are many ways to start.
Blogs generate 67% more leads that outbound marketing
B2B firms that blog are producing 67% more leads compared to those who don’t. Blog posts that are high-quality attract visitors to your site and convert them into leads. In your blog posts, you should include calls-to-action. These can take the form of whitepapers, checklists and templates. Blogging is a cost-effective way to market your products and services. Blogging has the advantage of being quick and easy to implement.
Content portfolio building
Building a content collection for inbound market is important, regardless of whether you are new to the subject or an experienced professional. Potential clients want to see your capabilities and know what you can accomplish. A well-constructed portfolio will do this. Consider specializing in social media, email marketing, copywriting, or any other aspect of digital marketing. You'll be able to reach more potential clients if your portfolio is more diverse.
Creating personas
Your business can identify the right customers by creating customer personas. You can use demographic information to create clear images and understand the typical behaviors of your customers. You can also gather information on their job title and level of seniority. B2B companies will need this information even more, as the senior executives are likely to have less education and work experience. After you have developed your personas, create content that targets their thinking.
Landing pages
Although creating a landingpage can seem difficult, it is an essential part to your overall inbound strategy. The landing page will include the form that allows visitors to request your ebook or product. This page will be used to explain the benefits and to encourage the visitor submit the form. Once they submit the form, you can direct them to a thanking page. To entice visitors to your offer, you can post a video.
Popups
Inbound marketing is a powerful tool that can increase conversions by creating popups. It is important to remember that these ads need to capture the attention of the visitors. The popup text must not be confused with the call to act. For example, if the reader is browsing the website, a countdown timer could show a limited-time offer. This would make visitors want to grab the offer.
FAQ
How do I measure success with content marketing?
There are many ways to measure the success of your content marketing efforts. One option is to track the number of visitors to your website; another is to see how many new leads you generate.
What is strategic content marketing?
Content marketing is the art and science of creating useful content that others can share on various channels. It's all about giving people what they want. This understanding is the key to success in business.
Strategic Content Marketing ensures you give them exactly what they need at the right time.
To understand people's interests and their thinking, you must first get to know them. Next, you need to create high-quality content which answers their questions or solves their problems. This creates trust and loyalty that will ensure you are there when they need you.
Is content-marketing easy to measure?
Yes! Measuring results is part of the process. It will help you decide if your efforts were a success and if you have to make any adjustments.
It's possible to track how many visitors came through different sources--including email, social, and paid ads, as well as track conversions such sales leads and purchase orders.
These metrics will tell you what pieces of content did well and where there are the most opportunities.
What is my ROI from using a Content Marketing Strategy?
Businesses who implement a Content Marketing Strategy see a return on investment (ROI), between 5x-10x greater than those that do not.
A Content Marketing Strategy is designed for sales and leads generation.
It also provides valuable insight into your business. These insights allow you to make smarter decisions, such as identifying new opportunities and improving customer service.
So, if content marketing strategy is something you're interested in, here are some numbers:
It's possible to double your overall revenues.
Is Content Marketing Strategy right?
If you already know the message you are trying to convey, then a Content Marketing Strategy may be right for you.
These are just a few questions that you can ask yourself to help get you started.
Is it necessary for my business to communicate a specific message? Or am I looking to create content that resonates across a range of audiences?
Do I want my efforts to convert visitors into buyers or generate leads?
Is it one product I am trying to promote or multiple products
Are you interested in connecting with people outside my industry?
If you answered "yes", to any one of these questions, then a content marketing strategy is just what you want.
Content marketing requires a large budget.
It depends on the size of your business and what stage you're in. Many start-ups don't have the resources to invest in marketing. But once they grow, they realize that having a solid content marketing strategy will increase sales and improve customer engagement.
Working with a freelance writer and content marketing agency will allow you to access a wide variety of tools as well as expert knowledge. These professionals can help to identify potential problems within your company and guide you in the development of your content-marketing program.
A good content marketing strategy will give you enough money to cover production costs while allowing you to invest in other parts of your business.
Statistics
- Out of the 1,500 marketers we surveyed for our State of Content Marketing report, 78% who felt their content marketing strategy was exceptionally effective in 2021 had documented their strategy. (semrush.com)
- Companies that use content marketing see approximately 30% higher growth rates than businesses not using it. (mailchimp.com)
- Content marketing produces 3X more leads per dollar spent. Content marketing costs 62% less than traditional marketing. (criteo.com)
- Measure your goals with a progress indicator of 0-100%. Make your goals collaborative and transparent (semrush.com)
- To further show the importance of this, 89% of people have stopped doing business with a company because of a poor experience. (neilpatel.com)
- Progress indicators (0–100%) allow each team member to see how attainable each goal is and understand what remains to be accomplished. (semrush.com)
- Seventy-two percent business to business (B2B) (mailchimp.com)
- An example of an overarching goal could be: "In 2022, we want to achieve a 20% increase in revenue created by organic content and generate 15,000 MQLs with a budget of $30,000." (semrush.com)
External Links
How To
What Is A Content Marketing Plan?
A content market plan (CMP), a strategic document, helps you identify your goals, objectives, strategies, and methods for building and executing your online presence. It's a roadmap for reaching those goals through content creation and distribution.
The CMP is typically broken down into 3 main areas.
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Your overall strategy - What are you looking to achieve?
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Your content strategy – Where can you find the right people who will write, curate and distribute your content content?
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The strategies you'll use in order to implement your strategy. What channels will your content be shared on? What type of content will your produce?
These are the components that make a CMP effective.
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Goal Setting - Define your target audience, and establish measurable KPIs to measure success.
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Audience Research – Get to know your ideal customers and where to find them.
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Strategy - Develop a clear vision of where you're going. Then break it down into smaller pieces.
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Execution - Set realistic expectations around when you expect to see results from your efforts.