The future of content marketing trends is bright, provided that it stays focused on the three pillars of content marketing: authority, social and AI-assisted. I'll be discussing the role of each pillar in 2018 content marketing.
AI-assisted, human produced content
AI in content-marketing is a frontier for many businesses. AI is capable of creating web content, but it can also analyze user data and learn from past behaviors. YouTube uses several AI algorithms in order to identify user preferences and create recommendations. Silby can, for instance, identify spam email addresses. A variety of AI-assisted content examples include product descriptions and financial reports. While AI is not yet a substitute for human-produced content, it has a wide array of advantages for businesses and consumers alike.
User-generated content
Let's take a look at some examples to help you understand what user-generated Content (UGC) really is. Brands such as Anthropologe use UGC brilliantly. They mix professionally-styled images and photos from customers to show the products. One post features a model in an Anthropologie dress, while another shows the same dress on five-foot-nine women wearing the same dress in a size four. The two create a seamless shopping experience by blending them.
Longform quality content
In 2018, it is unclear whether you will be writing longer pieces as part of your content marketing strategy. Longform content has been a topic of debate for SEO. However, it is still clear that long-form content receives more traffic to search engines than short-form. SEMrush claims that articles of over 7,000 word generate more traffic than those of 900- 1,200 words. You can also position your brand as an authority in the space by creating long-form content.
Snackable content
But what's the future of content marketing? This form of content offers consumers quick information. Twitter, Instagram and Pinterest are all built around short pieces. These brief pieces of content can be used to tell stories by brands. These snippets can be used to tease, which will lead to longer content.
Personalized content
Marketers are using personalized content to make users more comfortable. Personalization has become a standard feature on websites such as Amazon and Netflix. However, only 33% of marketers are getting it right. The best companies are using data to create personalized content. This includes browsing histories, preferences and behavior. This way, you can tailor the content for each visitor and maximize its effectiveness. Learn how to use personalization correctly if you want personalization to work for your brand.
FAQ
What is one of the main goals of content marketing?
Content marketing provides valuable and relevant information to customers. This can be done by various channels like email campaigns, whitepapers, or blog articles. It is important to provide value to your target audience.
How can I improve my content-marketing strategy?
Your content marketing strategy can be improved by focusing on audience. Content, distribution, and other factors. It is important to first identify your ideal customer. This will help you determine where they live online. You can then tailor your content for them once you have this information. A second thing you need to do is develop a unique voice that stands out from your competitors. You must also know how to effectively distribute your content.
What are the benefits to content marketing?
Content marketing helps drive leads and sales by creating high-quality content. Content marketing is a constant stream of quality content that can help promote products and/or services. Additionally, content marketing can increase brand awareness and build trust with potential customers. The best part about content marketing is that it creates a positive image and reputation for your company.
Statistics
- According to the Content Marketing Institute, 70% of B2B marketers and 86% of B2C marketers surveyed use content marketing in some form or other. (criteo.com)
- Progress indicators (0–100%) allow each team member to see how attainable each goal is and understand what remains to be accomplished. (semrush.com)
- In fact, would pay more for a better customer experience, and 86% of B2B buyers would pay more. (neilpatel.com)
- Measure your goals with a progress indicator of 0-100%. Make your goals collaborative and transparent (semrush.com)
- This marketing strategy landed Ford a 15.4% conversion rate. (neilpatel.com)
- We found that 40% of businesses don't have a documented strategy yet. (semrush.com)
- Out of the 1,500 marketers we surveyed for our State of Content Marketing report, 78% who felt their content marketing strategy was exceptionally effective in 2021 had documented their strategy. (semrush.com)
- Seventy-two percent business to business (B2B) (mailchimp.com)
External Links
How To
How to Create a Content Marketing Video?
Video content marketing is a great way to get your message across to your target audience. You can connect with your audience by sharing stories that they are interested in. But how do you make them stand out from the rest? Here are some tips for creating videos that get noticed!
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It is important to remember that no video can be made to suit everyone. If the message you are trying to communicate isn't applicable to everyone, why would they watch it?
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Don't choose the cheapest platform when choosing a platform. YouTube, Vimeo (Facebook Live), Periscope and Instagram are some of the platforms that you can choose from. Each platform has different features and benefits; if you choose wisely, you could save money while boosting engagement.
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Make sure to include subtitles while filming! It makes it easier for people to understand your language barriers and makes videos more accessible.
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Finally, ask yourself these questions before you start: To whom am I speaking? Is this why I am making this video? What is my video about? You'll be able to create videos much more easily once you answer these questions.