Social media marketers can't afford being complacent. You may have created a content strategy and a social media plan for your company, but it is important to keep up with the latest Instagram trends. TikTok, which is the latest feature on Instagram, is what you will see below. What started as a lip-synching app has grown to be so much more than that. Users can now create videos, dance, and incorporate music. It is now a worldwide phenomenon that has influenced many other social media outlets.
IGTV
Instagram is a video-sharing platform. The new IGTV App makes it easier to create and share longer videos. Creators used to upload videos on YouTube, then post them on Instagram. Unfortunately, not all followers wanted to switch apps. This made it difficult for creators to convert. IGTV is a way for creators of longer videos to upload to Instagram and not require their audience change apps.
IG Reels
IG Reels are something you've likely heard of but not sure how to use. These are videos that feature a soundtrack. Often, it's the sound of two people laughing and talking. It is a common way of telling stories, especially for videos that feature morning routines. These can also serve as a great format to create behind-thescenes videos and mini vlogs.
IG Story
IG Story is a social media feature that lets you repost older content, remind followers about campaigns and more. It includes a countdown timer, stickers, and an interactive timeline. This feature is available on both iOs and Android. It's easy-to-use and straightforward design make it a good choice for businesses wanting to improve their online presence. Incorporating it into your marketing strategy could help increase your success with Instagram marketing.
IGTV visual replies
Instagram has been a popular platform for sharing videos. Sephora has actually successfully implemented IGTV in its marketing efforts. IGTV lets users post short videos on their profile. These videos can reach millions of viewers. The trend is likely to continue. Here are a few things you should know about this new platform. Below are some of the main benefits of IGTV.
IGTV carousel
Instagram now allows horizontal and vertical videos. The aspect ratio is very important. The horizontal aspect ratio should be at a minimum of 16:9, and the vertical should be at a minimum of 9:16. The format is also different from normal Instagram videos, which should have a 1:1.55 ratio. Instagram recommends that you have a cover photo measuring 420px x 654px. This cover photo will be displayed on your profile grid as well as in the feeds of your followers. Keep in mind, however, that this option will only be available for videos over nine minutes or ten minutes. So make sure to choose the appropriate size.
IGTV augmented real life
As one of the latest developments on the social media platform, IGTV is allowing content creators to post longer videos for an extended viewing experience. These videos should be recorded vertically so they can be viewed on smartphones. This new feature allows users preview videos and tag products. This new feature allows content creators and marketers to increase brand awareness, discoverability, and discoverability for their content.
FAQ
How can you make great content?
The best content should be engaging, informative, and shareable. The best content has a clear call to action, such as a link or button that allows readers to sign up for a free trial, read more about a product, or purchase something from your site. You should also include visuals in your content to make it easy to share across all media.
How can I measure success when using content marketing?
There are many ways to assess the effectiveness of your content-marketing strategy.
Google Analytics is one of the best measurement tools. This tool can show you where your targeted traffic originates and what pages they visit the most often.
It also tells you how long each visitor stays on your site before leaving.
This information can be used to improve your content and to keep people engaged for longer periods.
This is another way to determine the success rate of your content-marketing efforts.
Do my new subscribers get any value from my email newsletters or not? What proportion of my mailing list has become paying members? How many people have clicked on my landing page to convert? Does clicking through result in higher conversion rates?
These are all important metrics to track and monitor over time.
A third great way to measure the success of content marketing is to count how many people share your content through social media.
Start now if you don't already. It could be the difference in being seen or not in your industry.
What are the 7 steps in content marketing?
The seven-step process to content marketing is:
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Identify the problem
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Find out what's currently working
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Get new ideas
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Use them to create strategies
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Try them
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Measure results
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Continue the process until you find a solution.
This method has been proven to work for small and large companies.
What is one of the main goals of content marketing?
Content marketing is all about providing customers with valuable and relevant information. This can be done by various channels like email campaigns, whitepapers, or blog articles. Your audience should be able to see the value you are providing.
Can I simply post links to other sites content?
Yes! It's known as link building. Linking back to another site's content is a great way to increase traffic to your site. Be sure to only link to trusted sources.
What is the best content marketing platform?
There are many different platforms out there today. Each one has its pros and cons. Here are some top choices:
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WordPress is simple to set-up and manage. Fantastic community.
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Wix - Easier than WordPress to set up and maintain. No technical knowledge is required.
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Squarespace - The best option for people who have a website.
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Blogger - Free blog service
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Medium – A place for writers and artists to share their work.
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Instagram - A platform that uses images
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LinkedIn - A networking tool.
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Facebook - A social network.
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YouTube - Video sharing platform.
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Pinterest - Image-based platform.
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Google Analytics – Track visitor behavior.
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Hubspot: Email marketing software.
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MailChimp, Email marketing software.
What is the role and responsibilities of content strategists?
Content strategists can help understand what people search on the Internet. They help your site rank high in search engines by optimizing it for search engines. They also create content that can be shared on social media sites such as Facebook and Twitter. And they write copy for websites, blogs, and advertisements.
A content strategist is a member of a marketing team that helps organize an online strategy for a company. While content strategists can work alone, they will often collaborate with other members of the team to ensure each piece of content is useful.
Statistics
- Forty-seven percent of buyers view 3 to 5 pieces of content before engaging with a sales representative. (mailchimp.com)
- Measure your goals with a progress indicator of 0-100%. Make your goals collaborative and transparent (semrush.com)
- An example of an overarching goal could be: "In 2022, we want to achieve a 20% increase in revenue created by organic content and generate 15,000 MQLs with a budget of $30,000." (semrush.com)
- Progress indicators (0–100%) allow each team member to see how attainable each goal is and understand what remains to be accomplished. (semrush.com)
- According to research compiled by Coschedule: Companies that publish 16+ blog posts a month get as much as 3.5x as much traffic as those that publish 0-4 posts a month. (criteo.com)
- Companies that use content marketing see approximately 30% higher growth rates than businesses not using it. (mailchimp.com)
- We found that 40% of businesses don't have a documented strategy yet. (semrush.com)
- Out of the 1,500 marketers we surveyed for our State of Content Marketing report, 78% who felt their content marketing strategy was exceptionally effective in 2021 had documented their strategy. (semrush.com)
External Links
How To
The Best Method To Send A Press Release
Now that we've covered how to write a press release let's discuss the best ways to distribute it. There are many options available to you, including traditional methods (such as snail mail) and newer forms of distribution (like email).
Follow these guidelines if email is your preferred method of communication
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Your subject line should stand out. Your headline may not grab attention.
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Be concise. Your press release should not be long. Keep your press release brief and to the point.
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Write your email in plain English. You wouldn't expect someone reading your email to understand technical jargon.
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Include relevant images. Images will help you get people to pay attention to what you have to say.
When writing your press release, keep these tips in mind:
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Avoid unnecessary words like "we," "our," "I," and "me."
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Before you write your media release, think about the audience. What do they care about? How can you build a relationship with them?
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Include URLs in your email.
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First, ask permission. Before you send out your press releases, be sure to ask the recipient permission.
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Don't spam. Do not send out multiple copies of your press release.
Once you have written your press statement, it is time to distribute it. Next, you need to identify the right channels for your message to reach them. Here are five popular options:
Traditional
You likely already have a list with publications to which you wish to submit your press release. These could be magazines, trade journals or blogs, as well as local newspapers.
Many publications ask for submission fees, or offer special incentives for writers who pitch stories. Some publications offer free subscriptions to every story published. Some offer a percentage for every article that is sold.
Even though traditional media is still an option for submitting press releases, most experts recommend going online.
Online channels
Online channels are a great way to reach potential readers. AOL, Yahoo! News, Bing News and Google News all offer the opportunity for press releases.
Google News has been available since 1996. This news service provides news feeds for major media outlets. It's simple to find the name of your company among hundreds of others.
Yahoo! Yahoo! News is a similar service, but it focuses on providing news on specific topics. Links to articles relevant to your business will be displayed if you search the name of your company.
BING NEWS users can also search for keywords through its network. This is very helpful when searching for information about a topic.
AOL News provides similar services to Yahoo! Google News, and AOL News. AOL, while not as well-known and widely used as Google News and Amazon, offers a reliable service at a very affordable price.
You can also post press releases to some publications. Many charge a monthly fee. However, there are many websites that host free press releases.
These include PRWeb. Press Release Monitor. PR Newswire. Business Wire.
PR Web, which was founded in 1997, claims to be the largest website dedicated solely to press releases. It has more than 1,000,000 registered members. It allows users to access thousands of press releases from businesses around the world.
PR Web also offers an RSS Feed that automatically updates your web site whenever someone posts any new press release.
PR Newswire is another great source for press releases. Their database is reputed to be the largest in terms of press releases.
They also offer an RSS feed to keep up to date on what's happening in the press release space.
Print media could be the way to go, if you are looking for a larger audience than online journalists. Print media can be very powerful for small businesses.
For example, if your business sells products such as books, clothing, or electronics, you could use print ads to promote your latest product line. You can also advertise in magazines or newspapers.
Look for something unique in your local newspaper's free section. Many classifieds advertising jobs are available.
You can also try contacting local radio stations or television stations. They might accept press releases as part their regular programming.
Press Releases Aren't Dead
Everybody seems to be talking these days about mobile apps. Did you know press releases still have a place in the news? In fact, they've never been more important.
People expect instant results in this modern age. You must make sure your message reaches the right audience if you want to be noticed. This means making use of every possible channel to reach your target.
It doesn't have to mean spending money on Facebook ads. Instead, look outside the box to find creative ways to connect with customers.
Let's face it, word of mouth is the best way to grow your company. Your customers will share your business with their friends and families. Why not let them know about your business first?