Facebook's Insights dashboard allows you to find the most effective time for your Facebook page to be posted. This is especially true for video content, which made up nearly one third of all postings to Facebook last year. A staggering half-a-billion people visited Facebook last yea to see video content. Video content is particularly popular, with users spending an astounding 3,000 hours per day watching videos on Facebook.
You can use the same tool for a deeper look at individual posts in order to identify what's working well and what's not. You may be surprised to find that the most visited Facebook page is one of your local civic organizations. It makes sense to look at this page's most viewed post. Similarly, you can see what posts generated the most engagement, and which types of posts garnered the most buzz amongst users.
You can determine which posts are performing well and which ones you should duplicate. Finally, you will be able to access the most recent updates from your favourite pages. It may or not contain the most pertinent information. You should hopefully gain a better understanding of the trends and the best ways to improve your social media marketing. You can find the most effective times for posting by looking at the post suggestions. Logging in to Insights will reveal which posts are most effective for your page. You'll also want to keep an eye on your most engaged users, if you're not already.
FAQ
What is strategic Content Marketing?
Content Marketing is about creating and sharing valuable content across multiple channels. It's about giving people what it is they want. This is what makes the most successful businesses.
Strategic Content Marketing ensures you give them exactly what they need at the right time.
Listen carefully to what people think and get to know their interests. It is important to provide high-quality content that solves their problems and answers their questions. This builds trust and loyalty, and makes sure you're always available when they need your product/service.
How can I measure success in content marketing?
There are several ways to gauge the effectiveness of content marketing efforts. One way to measure the effectiveness of your content marketing efforts is to monitor how many visitors visit your website. Another option is to monitor how many leads are generated.
What are the different content strategies available?
Content strategy is an umbrella term used to describe all aspects of how you create, manage, distribute, measure, and optimize content for digital channels. Content strategy is not just about what you post to social media sites, such as Facebook or Twitter, but also the content you choose for your website, blog, or other online properties.
Content strategy is important as it lets you know where your attention should go, what content you should use, how to communicate your messages to your audience, and which types of content you should use.
Understanding the role of content in the overall business goals is crucial to help you realize them.
Are content marketing agencies the best?
Most content marketing agencies have extensive expertise in creating content strategies that work for their clients.
The knowledge they have can help you save time and money by creating a tailored plan that suits your needs.
You shouldn't assume all agencies are equipped with the necessary skills. Some agencies specialize in niches like eCommerce. Others are specialists in particular industries, such law firms.
Ask them what areas they are skilled in to find the agency that is right for you.
How long does content marketing take?
It all depends on your business size. It is more difficult for smaller businesses to invest in content marketing right away. However, it can pay off big-time if you're willing to put in some time.
What Content Marketing Strategy is right for me?
A Content Marketing Strategy is perfect if you know exactly what you want to communicate.
If you are looking for some direction before starting, these are some questions:
Does my business need to communicate something specific? Is it better to communicate with a broad audience?
Do I want my efforts to convert visitors into buyers or generate leads?
What product am I trying to promote?
Am I interested in reaching people outside of my industry?
If the answer is "yes" to any question, then a Content Marketing Strategy is what you are looking for.
What is the purpose of a content strategist for your business?
Content strategists will help you understand the needs of search engines and what they are looking for. They will ensure that your site is optimized to search engines so you can rank high. They also create content that can be shared on social media sites such as Facebook and Twitter. They also write copy for advertisements, blogs, websites and other media.
A content strategist works closely alongside a marketing department and helps to plan a cohesive strategy for the company's web presence. While content strategists can work alone, they will often collaborate with other members of the team to ensure each piece of content is useful.
Statistics
- Forty-seven percent of buyers view 3 to 5 pieces of content before engaging with a sales representative. (mailchimp.com)
- In fact, would pay more for a better customer experience, and 86% of B2B buyers would pay more. (neilpatel.com)
- Content marketing produces 3X more leads per dollar spent. Content marketing costs 62% less than traditional marketing. (criteo.com)
- According to research compiled by Coschedule: Companies that publish 16+ blog posts a month get as much as 3.5x as much traffic as those that publish 0-4 posts a month. (criteo.com)
- To further show the importance of this, 89% of people have stopped doing business with a company because of a poor experience. (neilpatel.com)
- Progress indicators (0–100%) allow each team member to see how attainable each goal is and understand what remains to be accomplished. (semrush.com)
- Measure your goals with a progress indicator of 0-100%. Make your goals collaborative and transparent (semrush.com)
- This marketing strategy landed Ford a 15.4% conversion rate. (neilpatel.com)
External Links
How To
Why do you need a Content Marketing plan? Why now?
When you first start out with content marketing, you may feel overwhelmed by all the tasks involved. The truth is that you don't need all of the tasks at once. Start small.
Begin with one thing at a time. If you try to do too much at once, you risk spreading yourself thin and not making progress. Instead, keep your eyes on one thing at once until you have it mastered.
Start small. Do not worry about perfectionizing every aspect of your content-marketing plan. One piece of content marketing should be your focus. You'll find yourself more comfortable and will naturally increase your efforts.
Take advantage of previous successes. If you've already developed a strong reputation and following on social media, then why not leverage your existing network? Reach out directly to industry experts and ask them to promote your content. Or, you can organize an event for bloggers.
You don't have to be an expert in creating content. Begin with something simple. You might write a blog, host a webinar or just hold a Q&A session. No matter what, you should measure its success.