As long as the focus remains on the three pillars that make up digital marketing, such as authority, social media, and AI-assisted, then the future looks very bright for content marketing. In this article I'll explain how each one of these pillars will play an important role in content-marketing in 2018.
AI-assisted production of content by humans
AI in content-marketing is a frontier for many businesses. AI is capable of creating web content, but it can also analyze user data and learn from past behaviors. YouTube uses several AI algorithms for determining user preferences and making recommendations. Silby, for example, can identify spam emails. Additional examples of AI assisted content include financial reports, product descriptions, and even product descriptions. While AI is not yet a substitute for human-produced content, it has a wide array of advantages for businesses and consumers alike.
User-generated content
Let's see some examples if you aren't sure what user generated content (UGC). UGC is used by many brands, such as Anthropologe. They combine professionally styled images of their products with pictures taken by customers. One post shows a model wearing Anthropologie clothes, while another depicts the same dress on an eight-foot woman in a four-size. The two create a seamless shopping experience by blending them.
High quality, longform content
The future of content marketing is uncertain, regardless of whether you plan to write longer pieces in 2018. It's not a new debate whether longform SEO content is better. But one thing is certain - longer-form material gets more traffic that short-form. SEMrush reports that articles with over 7,000 words get more traffic than articles between 900 to 1,200 words. In addition, long-form content is a way for your brand to be seen as an expert in the field.
Snackable content
The future of content marketing is snackable, but what is it? This new type of content provides consumers with short bits of information. Twitter, Instagram and Pinterest are all built around short pieces. Brands can use these snippets to tell a story. This can also be used to tease out more traditional content.
Personalized content
As users become more accustomed to personalized content, marketers are implementing it. Companies like Netflix and Amazon have made personalization a standard feature of their websites. However, only 33 percent are doing it right. The best companies are using data to create personalized content. This includes browsing habits, preferences, behavior, and even browsing history. This allows you tailor the content to each visitor and optimize its effectiveness. You must learn how to properly use personalization to make your brand stand out.
FAQ
What is Content marketing?
This is a strategy that creates valuable, relevant content for your website or blog. It can include videos, images, text and infographics. This helps you to attract new customers as well as keep your existing customers engaged.
What common mistakes people make when starting a content marketing program?
You must have a plan for your content marketing strategy. A solid plan will save you time and money. Without a plan, you'll end up with tons of content that isn't useful or appropriate.
A well-planned content marketing strategy gives direction, focus, goals, and helps you reach your objectives. It helps to keep things on track as you move between phases. For example, if you're doing social media campaigns, you might want to start by analyzing what types of posts are getting the highest engagement rates. This will let you determine what posts will bring traffic to your site. From there, you can decide whether you want to create a series of blog articles or videos based on these results.
Another mistake people often make is not thinking about how long the content marketing campaign will last. It makes sense to start writing content today if you plan on launching a website tomorrow. If you've been working on your content marketing strategy for six-months, it makes sense to write some content today.
It takes time to create great content. Don't rush yourself or underestimate this step.
Let's say you are a business owner and want to learn more about content market. If this is you, then we recommend that you read our guide How to Create Content that Works. It includes ten steps that will ensure that your content marketing programs work.
How long should I expect my content marketing campaign to last?
It depends on the industry and what type of product or service is being offered.
For example, if you sell shoes, you might spend one month designing a new shoe style. You might launch the new product in August, and then keep it updated throughout the year.
If you sell clothing, you may design one look for fall as well as another for spring. Keep your audience interested in new products and keep them coming back for more.
Your goals will determine how long your content marketing program can last. For small-scale businesses, you may only need to focus on one channel. You may need multiple channels for larger companies to reach a wide audience.
Do you need a large budget to do content marketing?
It depends on your business size and stage. Small businesses often begin without the necessary resources. They realize, however that as they grow, a strong content marketing strategy will improve sales and customer engagement.
A content marketing agency or freelancer can provide a broad range of tools, expertise and support. These professionals can identify issues and opportunities in your organization to help guide your content marketing program.
A strong content marketing strategy will provide enough income to cover production costs, while also giving you the opportunity to invest in other areas within your business.
Statistics
- To further show the importance of this, 89% of people have stopped doing business with a company because of a poor experience. (neilpatel.com)
- According to our research, 65% of companies with very successful content marketing in 2021 ran content audits at least twice a year. (semrush.com)
- Progress indicators (0–100%) allow each team member to see how attainable each goal is and understand what remains to be accomplished. (semrush.com)
- According to research compiled by Coschedule: Companies that publish 16+ blog posts a month get as much as 3.5x as much traffic as those that publish 0-4 posts a month. (criteo.com)
- Content marketing produces 3X more leads per dollar spent. Content marketing costs 62% less than traditional marketing. (criteo.com)
- Companies that use content marketing see approximately 30% higher growth rates than businesses not using it. (mailchimp.com)
- In fact, would pay more for a better customer experience, and 86% of B2B buyers would pay more. (neilpatel.com)
- We found that 40% of businesses don't have a documented strategy yet. (semrush.com)
External Links
How To
How can I get started in content marketing?
Organizations can use content marketing to reach potential customers or generate leads online. It helps you connect with prospective clients by providing helpful information on products and services.
Content marketing promotes trust among users, which results in brand loyalty and increased sales conversions.
A blog is a great place to start. Blogs are user-friendly platforms that enable you to post new articles every day.
This allows people the opportunity to revisit your site often and read what you've written. For example, you can make use of social media sites such as Facebook and Twitter to share relevant news and information with followers.
YouTube also allows you to make videos. These videos can educate viewers on topics related to your business.
Canva is a tool that allows you to create infographics. Infographics are visual representations that show data. These graphics are excellent for explaining complicated concepts and making information easier to understand.
Your chances of reaching new readers are greater if you post more often and consistently.