You should know the statistics on Facebook and YouTube if you are thinking of advertising on social media. YouTube boasts two billion monthly active users and is likely to surpass Facebook. However, it's important to note that Facebook reaches 68% of US adults, while Instagram reaches just 40%. YouTube alone will reach $1.5 billion by 2020 in ad revenue. These numbers might surprise you but they can be a great way to increase your ROI.
Social media sharing video content
Social media users love sharing videos. In fact, 74% of users share videos by brands on their social media accounts. This is due to the fact that most social videos are short. People won't watch videos that go on for more than 60 seconds. As a result, it's crucial to keep this in mind when creating social videos. These are some social media stats which show the effectiveness video content.
Social media marketing for influencers
It's well-known that 9/10 social media users follow brands on social media. It's interesting to see that 66% of Baby Boomers interact with brands via social media. This is a sign that this group is more likely to buy a product from a company they follow. Direct social sales are on the rise. It's important to keep in mind that consumers want authenticity and ads which don't feel like advertisements. In fact, consumers are six times more likely to purchase a product from a page that has a picture of a celebrity on it. Celebrities can also influence people. However, social media users trust more the recommendations of other users.
Facebook advertising via social media
Advertisers must pay attention to Facebook's statistics as they grow in number of users daily. More than half of Facebook users come from outside the US and Canada. This shows Facebook's global relevance. Mobile is also the primary point of interaction for Facebook users. Therefore, advertisers should invest in mobile-first, eye-catching creative. But what should advertisers look for in social media advertising?
Instagram advertising
According to Instagram advertising statistics about 90% of Instagram users have one business profile. Reaching your organic audience should be simple. Start by creating content that appeals to your audience in order to get the most from your advertising strategy. You want to create an experience that makes your followers want you to follow them. You can easily use social media statistics to guide you in your advertising strategy.
Snapchat advertising on Social Media
To understand Snapchat advertising's effectiveness, you need to see how it integrates UGC with organic content. Stories appear in the Discover section. They blend seamlessly with organic content. The Discover section is a popular place to browse for users with a greater intention to purchase. Shoppable product adverts, which feature series of product photographs, also appear in the Discover area of the app. The ads are easily skipped by the user.
FAQ
Why do I need a Content Marketing Strategy? Why should I not only send out emails, but also post social media updates.
There are two main reasons that you might ignore a Content Marketing Strategy.
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Perhaps you think email marketing and social networking posts are enough for people to talk about your brand.
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If you've never tried email marketing, or posted on social networks, it's easy to assume this type of content is not feasible.
Both of these assumptions is incorrect.
Email marketing and social media posts can be great ways to communicate with customers and prospects. But they don't suffice by themselves.
Your goals can't be achieved by an email campaign. Your email campaign should be part a larger strategy. Your goals will not be achieved by social media posts. They must be part of a comprehensive plan.
This is where the Content Marketing Strategy comes into play. You can manage your entire content creation by creating a strategy with clear objectives.
This will allow you to focus more on the essentials of running your business like growing your audience or increasing conversion rates.
Even though Content Marketing Strategy has many benefits, it doesn’t make it easy.
But, having a strategy in place makes all the difference.
Is content marketing successful?
Yes! According to Hubspot, "Content Marketing has become one of the top three digital marketing channels for lead generation."
What length should my content marketing campaign last?
This will vary depending on industry and the type of product/service offered.
You might spend a month designing a new style of shoe if you're selling shoes. For example, you might launch this new product in August and continue to update it throughout the year.
You might have two looks for fall if you sell clothing. It is your goal to offer new and exciting products so that your audience never gets bored.
Your goals will influence the time your content marketing program is effective. For small-scale companies, one channel may be sufficient. For larger companies, you may need to consider multiple channels to reach a broad target audience.
Does content marketing require a large budget?
It depends on your business size and stage. Small businesses often start without any dedicated resources. Once they start to grow, however, they soon realize how a solid content strategy can increase sales and improve customer engagement.
You'll have access to a variety of tools and expertise when you work with a freelance writer or content marketing agency. These professionals can help you identify the problems and opportunities in your company to guide your content marketing plan.
A content marketing strategy that works will make you money while also allowing you to invest elsewhere in your business.
Is content marketing simple to measure?
Yes! It's part of the process. This helps you to determine if your efforts were successful or if you need to make adjustments.
You can track which visitors came from different sources (emails, social media, paid advertisements, etc.) and track conversions, such as sales leads and purchases.
These metrics will show you which pieces performed well and highlight your most important opportunities.
Statistics
- Progress indicators (0–100%) allow each team member to see how attainable each goal is and understand what remains to be accomplished. (semrush.com)
- This marketing strategy landed Ford a 15.4% conversion rate. (neilpatel.com)
- An example of an overarching goal could be: "In 2022, we want to achieve a 20% increase in revenue created by organic content and generate 15,000 MQLs with a budget of $30,000." (semrush.com)
- Forty-seven percent of buyers view 3 to 5 pieces of content before engaging with a sales representative. (mailchimp.com)
- According to research compiled by Coschedule: Companies that publish 16+ blog posts a month get as much as 3.5x as much traffic as those that publish 0-4 posts a month. (criteo.com)
- Seventy-two percent business to business (B2B) (mailchimp.com)
- According to the Content Marketing Institute, 70% of B2B marketers and 86% of B2C marketers surveyed use content marketing in some form or other. (criteo.com)
- To further show the importance of this, 89% of people have stopped doing business with a company because of a poor experience. (neilpatel.com)
External Links
How To
How do you develop a content marketing strategy?
First, you need to understand what type of content you are going to create for clients. Once you have established this, it is time for content creation. This may mean developing an editorial calendar and planning where these pieces will come from. Content should always have an end in mind. It doesn't matter what type of content it is, blog posts, social updates, or any other, they all must serve a single purpose.
After you have decided what type of content you want, it is important to identify your target market. What are their interests and what do they care about?
After identifying your target market, next comes finding ways to communicate with them. Social media platforms are an excellent way to connect with people, but other options exist, such as videos, podcasts, webinars, etc.
After deciding how to communicate with your target market, you should decide what topics or types of content you want. This is how you will determine the reason for writing the content. What problem does the content solve? How helpful is it? Will it make their life easier?
Now that we know what type of content we write, it is time to determine what you want. Do you want to share information about your industry? On current events? Which products and services are you most interested in? This is your focus.
After you have answered these questions, it's now time to combine all the pieces into one complete package.
It is important to make sure that each piece of content you create serves its intended purpose. It is important to not waste time or energy. Therefore, you should ensure that every piece of content you create has quality.
Remember that great content marketing strategies have many moving parts.