Although the future is uncertain for content marketing, technological advancements have opened up many avenues. Video, Voice search and AI-assisted human produced content are just some of the new trends. Find out what the future holds for content marketing. We have outlined the major trends below. This year's top trends will shape content marketing in 2018.
Video is the future of content marketing
For a variety reasons, video is becoming more popular. It is more persuasive than text and appeals to the savvy consumer. The visuals and commentary accompanying the video content make it easy to follow and can help the consumer solve their problems. Videos can also reduce customer support calls. Support calls can be reduced by even simple how to videos. These are some tips for creating great videos.
Multiple audiences can be served with the same content. Video is highly customizable, which means that you can create hundreds of personalized variations of a single video. Creating content for a variety of audiences is important. It's important to test different monetization formulas before you start marketing. You might consider creating short videos as well as a series of longer videos to suit each audience. Also, think about what story paths your audience might follow so that you can better target them.
AI-assisted content production by humans is the future of content Marketing
Many tasks can now be automated thanks to the advancements in artificial intelligence (AI). AI-assisted program can help content marketers focus on creating more impactful and creative content by automating routine tasks. AI can assist with research, translation, editing, and writing reports. AI-assisted human content production will become an important part of the content marketing mix as more businesses are content-focused.
Content marketers already have many tasks to do. AI can assist them in automating some of these tasks. While AI is far more efficient than humans, it does not mean the human resource will be redundant. AI will open up new perspectives on content marketing and provide fresh experiences for consumers and marketers alike. Here are five possible changes to the industry that AI-assisted human content producers will make.
Voice search is the future to content marketing
The rise of voice search has cemented itself in our digital society, with products like the Amazon Echo and Google Home making it more convenient than ever to access content. But what does this mean for content marketing? Some people believe that this should change. Its benefits can be summarized in three words: Voice enabled content. This technology's positive impact on content marketing is crucial.
Voice-search results will overwhelmingly be created from content. These snippets can help you connect with your audience. Because these queries are long-tail, very few of the results will have the exact keyword in its title tag. Long-form content is able to answer multiple questions at one time. These pages can be converted easily into a high quality blog post by creating an FAQ.
Influencers are the future in content marketing
Crowdtap found that 54% content creators said they would be more inclined to collaborate with brands if treated with respect. This is a sign that these people have earned their power and will not be taken advantage of by brands. Brands must remember that these people will not sacrifice their audience to make more revenue. Brands must learn how influencers can help them succeed.
Influencers can have a profound impact on your target audience by offering a variety of messages and offers. Influencers have the ability to tell a brand’s tale from the perspective of their customers. They can also help brands sell their products by providing social proof. You can use influencers to promote promo codes, affiliate marketing programs and live social shopping events. They offer a powerful and scalable method to reach customers and increase sales.
FAQ
What is the difference between content marketing and traditional advertising?
Traditional advertising focuses on getting attention, while content marketing focuses on providing value. Traditional advertising is often a waste, as most people overlook it. However, content marketing can lead to much higher engagement rates.
How easy is content marketing to measure?
Yes! Yes! This helps you to determine if your efforts were successful or if you need to make adjustments.
You can track visitors coming from many sources (email, social media and paid advertising) and track conversions like sales leads, purchases, and organic searches.
These metrics allow you to see which content is performing well and where your greatest opportunities are.
Why should I do Content Marketing?
HubSpot claims that "the average person spends nearly 2 hours per day consuming content on social media, in their newsfeeds while reading magazines, browsing the internet, and listening to podcasts. That's a lot of time spent with content!"
Statistics
- According to the Content Marketing Institute, 70% of B2B marketers and 86% of B2C marketers surveyed use content marketing in some form or other. (criteo.com)
- Forty-seven percent of buyers view 3 to 5 pieces of content before engaging with a sales representative. (mailchimp.com)
- Content marketing produces 3X more leads per dollar spent. Content marketing costs 62% less than traditional marketing. (criteo.com)
- We found that 40% of businesses don't have a documented strategy yet. (semrush.com)
- Companies that use content marketing see approximately 30% higher growth rates than businesses not using it. (mailchimp.com)
- To further show the importance of this, 89% of people have stopped doing business with a company because of a poor experience. (neilpatel.com)
- Progress indicators (0–100%) allow each team member to see how attainable each goal is and understand what remains to be accomplished. (semrush.com)
- Out of the 1,500 marketers we surveyed for our State of Content Marketing report, 78% who felt their content marketing strategy was exceptionally effective in 2021 had documented their strategy. (semrush.com)
External Links
How To
How can you make your videos look more spectacular?
Video Marketing is one the most powerful tools in Content Marketing. It helps you connect to your audience, engage with them emotionally, and build trust. How can we make boring into amazing? Let's explore some simple ways to do this!
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Tell a story. Storytelling is at the heart of every good piece of communication. Video marketing cannot work without storytelling. If you want to tell stories, you must ask yourself what kind of stories you want to tell. Are you looking for something that is entertaining? Educational? Inspiring? People share their stories via social media using photos and videos. Be inspired by these stories and use them as inspiration for yours.
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Use images. Images are a faster way to convey emotions than words. They help us connect with others and feel empathy. Include images in your videos. You can embed images directly in your blog posts, or add them to your slideshows.
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Make it easy for people to share. You want viewers to spread the word. Make it easy. Include sharing buttons on your videos. Slideshows can include social icons. Consider adding "Share" buttons to your videos if you are working on a YouTube channel.
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Don't overdo it. Over-exaggerating graphics and information can lead to viewers losing interest. Keep it simple. You only need a few images to draw attention and keep it.
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Keep it brief. People love short videos. You can create short videos of 5 minutes to generate buzz for your brand.
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Get feedback. Listen to what your audience has to say. Ask them to tell you what works. Use the answers to improve your content.
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Create a plan. Once you've created your first video, think about how you can create more. Can you create a series? A playlist could be created with only the most popular videos.
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Test, test, test. The last thing you want is to release a video and then realize that nobody watches it. Before releasing any video, test it on your audience. Take a look at the reactions. Based on your results, make changes.
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Repeat. Continue repeating steps 1-8 until the perfect formula is found. Once you understand what works, you will be able to make great videos over and over again.
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You can measure the results. It's crucial to measure the success and failure of your videos. How did they perform? Do certain audiences prefer specific videos? These questions will help you optimize your strategy.
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If necessary, make adjustments. After your video campaign is launched, don't forget to learn. You can learn from your mistakes and adjust your plan as needed. Marketers who excel are always looking for ways to improve.
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Enjoy it. Although video marketing isn’t difficult, it can take patience. You'll gain more experience and learn new strategies and techniques to help your business grow.